Betgenius and Turfsport sign a deal

Betgenius: World-class live betting content customisable to your strategy

As ICE Africa draws closer, Turfsport is delighted to update our clients on the latest product enhancements from our trading and data partner, Betgenius.

The Betgenius product is fully integrated into the new Turfsport gambling software. It offers the world’s leading in-play betting product with totally customisable settings that allow you take as much or as little control over creating odds as you want.

The result? Higher turnover, better margins and true differentiation in the marketplace.

Read on to find out why selecting Turfsport and Betgenius will unlock your sportsbook’s growth…

What makes Betgenius the preferred choice?

Betgenius is part of the Genius Sports Group, the leader in sports data and technology, and has been a trusted partner to regulated sportsbooks since it was founded in 2000.

The company offers the world’s number one Live Betting Product, giving you more fixtures, market-types and sharper pricing than any other supplier in the market. This includes thousands of exclusive matches you can’t find anywhere else.

  • 40+ in-play sports
  • Leading number of in-play market types – including 150+ for all soccer games
  • Powered by premium quality data direct from stadiums around the world
  • Customisable settings at a sports and event level

Turfsport clients gain instant access to fast, accurate and reliable sports data which ensures the best possible betting experience for your players, with the fewest market suspensions and the fastest resulting of bets.

Supercharge your in-play product

Tap into Betgenius’ range of fully or partially outsourced services and offer your players exciting bets across all major sports. Take control over your live pricing at any time – or leave it all to Betgenius’ vastly experienced team of 400+ traders.

Key content highlights:

  • 40+ domestic African competitions offered in-play totaling over 5,000 fixtures
  • Every PSL fixture offered in-play
  • 4,000+ UK soccer matches – the only reliable feed direct from pitch-side available
  • All major cricket competitions covered globally with 40+ market types every game
  • All major rugby competitions covered globally with 80+ market types every game


Give pre-match an adrenaline shot with BetBuilder

Empower your players to create the exact bet they want with Betgenius’ BetBuilder product. You put the control in their hands allowing them to create the multi-leg accumulators on a single match. This now includes a whole range of player stat markets unavailable anywhere else!

For example, your players can bet on: Man Utd to win, less than 10 corners in the match, Paul Pogba 80+ passes, Lionel Messi 3+ shots on target and Suarez to get a yellow card.


BetBuilder is completely unique to Betgenius and will transform your offering with unmatched betting and market combinations. Key features include:

  • Market depth: Enabling customers to offer the most granular player stats markets
  • Pricing accuracy: Proven high margin returns for operators
  • Coverage: Full offering for every NBA and NFL fixture and the top football leagues globally
  • End to end solution: Markets are setup, priced automatically and settled
  • Multi-sport: Available across all major sports